Criba takes a long list of online stores and tells you which ones to call first, why, and what to say. Paste names or URLs and the whole list is sorted in seconds.
Sites that block automated reads come back as pending, never guessed.
| Company | Result | Tech fit | Platform | Email tool | Signals | Why | |
|---|---|---|---|---|---|---|---|
| Pick what you sell, paste a list and run the first filter, or load the 55-brand sample. | |||||||
Every brand lands in a group based on the product you sell, from greenfield and competitor accounts to your existing customers, accounts too big for your segment and ones that need a manual look. Each comes with the platform, email tool, ad pixels and apps the store runs.
Each analysed account gets a score out of 100 across six dimensions, a priority tier from A+ to D, and how solid the evidence is. Every claim links to its source.
What to do with the account now, what to check before reaching out, a hypothesis to validate and the question to open the first call.
Who to contact and a first email and LinkedIn note in the brand's language, written only from real facts about the brand. Save any card as PDF or export the whole list as CSV.
A quick automatic filter sorts every brand. In-depth research goes only to the ones worth your time.
Paste brand names or URLs, or upload a CSV from your CRM. Criba finds the website column on its own.
Up to 1,000 brandsTell Criba what you sell. It reads each store's code and sorts every brand into greenfield, competitor, customer, route up or pending.
Whole list in secondsClick Analyse on any account. Criba researches the brand on the web and builds its account card.
One click per accountFrom the card, get who to contact and a first email and LinkedIn note, ready to copy.
Email and LinkedIn noteImagine you sell an email platform none of these brands use yet. A sample list of fashion, beauty, food, home and kids brands from Spain, and one click tells you where to start and what to leave for later.
Your listBrands screened in one run
GreenfieldBasic email tool or none. Start here.
CompetitorOn another email platform. Go for the best fits.
Route upToo big. Hand over to Mid-Market or Enterprise.
PendingSite blocked or custom-built. Check by hand.
The six greenfield brands, four competitor accounts on smaller platforms like Connectif and Omnisend, and one pending account, analysed and ranked. Start at the top.
Three account cards as Criba builds them. Try Draft message or Save as PDF on any of them.
Social following and engagement, user content, events or a club, plus reviews, loyalty and service. Weighted highest: a brand with a community is a brand that can sell again to the same people.
New stores, countries and categories, hiring, funding, revenue growth where it's public.
A CRM or ecommerce hire, a replatform, a new head of marketing, a team able to implement, a sensible window around peak season.
Shopify first. A basic email tool leaves the most room; a competitor scores just below, because it proves the need and the budget. Connected apps mean more data to activate.
Category, drops and launches, observed prices, subscriptions, stores, international sales.
Born online, digital roles in the team, own identity, a site that works on mobile. Kept low because it overlaps with the first two.
An online store with a basic email tool or none at all. The most room to grow, and nobody to replace.
Already on another email platform. The need and the budget are proven, so the question is whether it's worth switching.
Too big for the small and mid-sized segment, or on an enterprise platform. Fit is still scored, but the account goes to Mid-Market or Enterprise.
Already uses the product you sell. Shown only when you pick your product, and a lead for expansion rather than new business.
The site blocked the read or runs on a custom platform. Not a bad account, just one that needs a manual look.
The priority, set by the score: A+ 75+, A 65–74, B 55–64, C 45–54, D under 45. Each tier comes with its action.
Less than 60% coverage. Too little evidence to give a tier, so a person decides.
How solid the evidence behind a score is. Direct facts count in full, indirect ones count half, missing ones count zero.
Direct is a checkable fact about the brand (its site, filings, job ads, recent press). Indirect is inferred from related signals, older sources or estimates.
From the first filter, out of 15: the platform, the email tool in use and the connected apps read from the site's own code. A basic tool scores highest, another platform slightly lower.